Luxury Loft & Ezati - our story

Luxury Loft was founded in 2009 by Michael Mohr as a purely online business - with the aim of making avant-garde fashion a digital experience. A few years later, a concept store with exhibition and retail space was created in the converted factory loft.

Ezati, founded in 2002 by Solmaz Ezati in Heidelberg, has stood for curated avant-garde fashion and international designers for over two decades.

During the coronavirus pandemic, the two concepts were brought together: Luxury Loft became the digital platform of Ezati, the stationary boutique.

Since then, the joint team has combined fashion expertise, curatorial handwriting and technological know-how under one roof.

Today, the loft serves as a creative center and digital studio - purchases are only possible here by appointment. All of Ezati's collections are available via the LuxuryLoft.eu online store.