Luxury Loft & Ezati – our story

Luxury Loft was founded in 2009 as an online store with the vision of making avant-garde fashion digitally accessible. A few years later, the converted factory loft evolved into a concept store with exhibition and retail space.

Ezati, founded in 2002 by Solmaz Ezati in Heidelberg, has stood for curated avant-garde fashion and international designers for over two decades.

During the pandemic, both concepts were merged: Luxury Loft became the digital platform for Ezati, the Heidelberg boutique. Since then, our team has combined fashion expertise, curatorial vision and technological innovation under one roof.

Today, the loft serves as a creative space and digital studio – shopping by appointment only. All Ezati collections are available online at LuxuryLoft.eu.